Digital Marketing & Targeted Ads
Targeted campaigns measured in booked jobs, not clicks.
We build and manage campaigns on Google Search, Google Local Services Ads, and Facebook and Instagram for businesses that depend on local customers. Every campaign is targeted to the people and places you serve, and judged by qualified calls and booked jobs.
What you get
Everything inside Digital Marketing & Targeted Ads.
Google Search Ads
Show up when someone nearby searches for exactly the service you offer.
Google Local Services Ads
Pay-per-lead placement at the top of Google, with the Google Verified badge for eligible categories.
Targeted Facebook & Instagram
Reach the right local audience by area and interest, with creative made for the feed and offers worth stopping for.
Sized for local budgets
Plans built for small local accounts. Your ad spend is always kept separate from our fees.
You approve every launch
Every campaign is a draft until you sign off. Nothing goes live or spends a dollar without you.
Reporting that counts jobs
We track qualified calls and booked jobs, so you can see what your ad spend actually brought in.
Where your ads show up
Three platforms, one goal: booked jobs.
Each platform reaches customers at a different moment and charges in a different way. We pick the mix that fits your trade and budget.
Google Search Ads
- Best for
- People actively searching for your service right now, like “water heater repair near me.”
- How you pay
- Usually per click, so tracking which clicks turn into calls and jobs matters.
Standards
Checked before any campaign runs
Platform policy checks for your industry, including Meta's special ad categories for housing and property.
Local Services Ads eligibility confirmed for your category before we plan around it.
Every claim in an ad is true and can be backed up. No invented stats, no "#1" claims.
License numbers included wherever Florida law requires them.
How it runs
Four steps, with your sign-off at each one.
- 1
Check eligibility
Platform policies, Local Services Ads categories and any licensing rules for your trade.
- 2
Plan the campaign
Audience, area, offer, budget and tracking, written up for your approval.
- 3
Launch on your go
Nothing goes live until you approve the final campaign.
- 4
Optimize monthly
We cut what isn't booking jobs and put more behind what is.
Questions
Digital Marketing & Targeted Ads, answered.
Who pays for the ad spend?
You do, directly. Ad spend is separate from our fees. We recommend that you own the ad accounts and pay the platforms yourself, so you always see exactly where your money goes.
Which platforms do you run?
Google Search Ads, Google Local Services Ads, and Meta (Facebook and Instagram). We'll recommend the mix that fits your trade and budget.
Is my business eligible for Local Services Ads?
Only certain categories qualify. We check yours before planning anything. If it doesn't qualify, we focus on Google Search and Meta instead.
How soon will I see results?
Search campaigns can start producing calls shortly after launch, but the first weeks are about learning what works. We'll show you what we're testing and why, in plain English.
Works even better with
Pair it with the rest of the system.
Website Building & Redesign
New sites and redesigns, planned from a study of your top local competitors and built mobile-first to win the call.
Explore Website Building & RedesignBusiness Automations
Workflows that move leads, follow-ups, quotes, invoices and reviews along without anyone having to remember.
Explore Business AutomationsAI Agents
AI agents that answer calls, text back missed callers, book jobs and follow up, starting with the AI Front Desk.
Explore AI AgentsSEO & Ranking Optimization
Local SEO and Google Business Profile work that moves you up where nearby customers search.
Explore SEO & Ranking Optimization
Stay current. Go further.
Start with a competitor audit. You'll see where calls are slipping away and the three fixes that matter most.
Not ready to talk? Take the quick check first.
Stay current. Go further.